Case Studies
Problem Statement:
As a graphic designer, I was tasked with creating a logo and branding materials for Mindskipper, an organization dedicated to providing mental health support. The challenge was to encapsulate the essence of mental well-being and accessibility in a visually appealing and professional manner.
Requirements:
Symbolism: The logo needed to reflect mental health and growth.
Colour Scheme: Use colours associated with healthcare that are both soothing and lively.
Typography: Select a professional and easy-to-read font.
Thought Process:
I envisioned a logo that combines the imagery of a brain and a tree. The brain represents the complexity of mental health, while the tree symbolizes growth and life. The red dot in the centre signifies the pituitary gland, a crucial part of our hormonal balance, and the greenish/teal dots represent thoughts or fruits, symbolizing the positive outcomes of mental health support.
For the colour scheme, I chose shades of blue and teal to evoke trust and calmness, with a touch of red to highlight the central element. The font ‘Sen’ was selected for its clarity and modernity, ensuring the text is both professional and approachable.
Final Output: The final logo for Mindskipper is a harmonious blend of a brain and tree, with thoughtful colour choices that convey a sense of trust and vitality. The professional font ties the design together, making it easy to read and memorable. This branding effectively communicates Mindskipper’s mission of providing accessible mental health support, promising hope and growth for all who seek their services.
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Simple Yet Effective Color Combination and Branding for Social Media Creatives
Logo
The two social media posts of Mindskipper exemplify the power of minimalistic design and thoughtful color selection.
Post 1: Boost Your Brainpower
Title: "Boost Your Brainpower: 7 Plant-Based Foods for Optimal Mental Health"
Colors: A harmonious blend of green, blue, and earthy tones.
Impact: The use of green and blue evokes a sense of calm and tranquility, aligning with the brand's focus on mental health. The earthy tones add a natural and organic feel, enhancing the appeal of plant-based foods. The overall design is clean and visually appealing, making the information easily digestible.
Post 2: Motivational Message
Message: "Don't forget that You're ✅ BEAUTIFUL ✅ CONFIDENT ✅ AMAZING ✅ STRONG ✅ BRAVE"
Colors: Soft pastel shades of orange and green.
Impact: The pastel colors create a warm and inviting atmosphere, making the motivational message more impactful. The illustration of a person holding a cup adds a personal touch, making the viewer feel connected and understood. The use of brand colors ensures consistency and reinforces the brand identity.
Attracting People
The strategic use of color combinations and branding elements plays a crucial role in attracting people. Here are some key points:
Emotional Connection: The color choices evoke specific emotions that resonate with the audience. For example, green symbolizes growth and renewal, while blue represents calmness and trust.
Visual Appeal: The clean and minimalistic design makes the content visually appealing and easy to understand. This encourages viewers to engage with the posts and share them with others.
Brand Consistency: By consistently using brand colors, Mindskipper reinforces its visual identity, making it easily recognizable. This builds trust and loyalty among the audience.
Personal Touch: The inclusion of personal and relatable elements, such as motivational messages and illustrations, creates a sense of connection with the viewers. This fosters a positive relationship between the brand and its audience.
Conclusion
Mindskipper's social media posts demonstrate how simple yet effective color combinations, along with consistent branding, can attract and engage people. By evoking emotions, maintaining visual appeal, and building a strong brand identity, Mindskipper successfully connects with its audience and promotes mental health and wellness.
